While families tethered kayaks to roof racks, laid in the charcoal briquettes and scrambled to finish up work details before the holiday weekend, details of a settlement in the largest pet food recall in the nation's history began to surface. It was straight out of a politician's damage-control playbook: Who really would be paying attention? (I think they'll discover, a lot of people.)

According to a story in USA Today, Menu Foods and other pet food makers and retailers agreed to set up a $24 million fund (this is in addition to $8 million previously paid out to owners) in large part to compensate hundreds of people who filed lawsuits after their pets were injured or died as a result of kidney failure linked to the contaminant Melamine in 180 brands of pet food and treats.

These details from a story in The Philadelphia Inquirer got my attention:
Pet owners could receive $900 for ‘reasonable economic damages submitted without documentation.' ... damages could include travel expenses, property damage (to carpets, for example), lost wages, ‘or any other expense related to the pet's illness or death.'

Apparently accepting "undocumented" expenses is a Big Deal. According to an unnamed lawyer quoted in the Inquirer story, these expenses are a way to compensate for emotional damages without coming out and acknowledging emotional damages directly. In other words, the settlement continues to pretend that pets are just property.

This really irks me. When pet food manufacturers market their products, they happily extol the value of pets as members of the family. They play on our love and commitment to giving our companions all the best. But when it comes to their responsibility in poisoning our best buddies, they maintain the fiction that a dog and a cat can be replaced like a lamp and a chair.

If and when the settlement is approved by a judge (maybe as early as next Friday), pet guardians affected by the tainted food should be able to learn about their eligibility for compensation and other details via a toll-free number and Web site.

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